The growers do not expect to reach this outstanding market share in Germany, but do want to make a place for themselves in the market.
This has already sparked several promotion campaigns. In a 2011 advertising campaign the fruit’s image was displayed on buses. Asprocan also took part in Germany’s Fruit Logistica Fair.
The biggest hurdle to overcome is something simple, but important; the product’s image.
“People do not buy a product if it does not look right and, in the case of Canary bananas, Europeans still associate the characteristic black spots on the fruit as a sign of low quality,” said an Asprocan spokesman.